Users are given the opportunity to create custom-made cover art featuring… their faces. The site helps you to create a personalized playlist with customizable covers that match your shared music taste and relationship.
We created “The Ultimate Love Experience” - a site designed to help you curate a playlist for you and that special someone. We were tasked with bringing awareness to Spotify’s new Premium Duo plan, designed specifically for couples, in a shareable digital experience. Additionally, we provided resources from partner organizations like HeadCount and TurboVote to assist users in getting registered, as well as BallotReady to help our listeners make a plan to vote.ĪDC Awards - Craft in Writing - Shortlist
This campaign was about making young voices heard. We also used the concept of “How-To” videos to create unique “How-To Vote” content from some of 2020’s favorite artist. We used the idea of in-app-song-targeted messaging to prove how simple the process of voting can be, from voices young voters know and love. We teamed up with artists, influencers, and creators such as Conan Gray, Alaina Castillo, King Princess, Chloe x Halle, and more to showcase the importance of voting and provide resources to guide listeners through the election process. Election-with a special emphasis on supporting potential first-time voters in getting ready to do so, in a way only Spotify could. The Play Your Part campaign, encouraged eligible voters to get out and vote in the 2020 U.S.